how to leverage prepaid rewards for your corporate and consumer incentive programs
the latest on trends in the prepaid industry
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Reward Practicality
Have you heard that a growing number of Americans have opted for "staycations" this summer opposed to traveling abroad for vacation? With less disposable income available in our current economic climate, this minimalist approach to time off makes sense. With a staycation, you are invited to become reacquainted to your home town and experience the sights and sounds through the eyes of a tourist.
While recycling bins or hybrid cars might come to mind when you think about going "green", the prepaid industry is also taking an active role of environmental responsibility. And, there's good reason.
"As an expression of gratitude for all your hard work, the company is giving you a loaf of bread and an 8-pack of toilet paper!"
This concept may sound ludicrous, but if your company is offering cash or universally accepted prepaid cards as an employee incentive, studies show that you may be sending your reward earners this very message.
Over the past 20 years, Aeroplan has grown into Canada's premier loyalty marketing company. Aeroplan's members earn miles with its accumulation partners in retail, financial and travel sectors. The company wanted to reward loyal customers in its program and encourage them to redeem their miles more often.
