American Express Incentive Services and Shell Vacations Club Executives Speakers at Prepaid Card Expo

ST. LOUIS, February 22, 2007 – Executives with American Express Incentive Services (AEIS), a leader in providing prepaid cards for consumer promotions and business-to-business solutions, and Shell Vacations Club, L.P. (SVC), a leader in vacation ownership resorts, will be presenters at the upcoming 2007 Prepaid Card Expo. This premier conference and trade show is the largest prepaid and stored value card industry event.

 

Martin Hood, AEIS vice president of sales, consumer promotions and Paul Adreani, SVC vice president of operations will present a case study of Shell Vacations Club's dynamic point-based loyalty reward program. To ensure a rewarding vacation experience, SVC offers its members prepaid cards that utilize DirectSpendSM, AEIS' patented merchant acceptance process (U.S. Patent Numbers 5,689,100 and 5,689,695). SVC members may redeem their points for one of four cards in the SVC PlayDeck redeemable exclusively at golf, dining, movie and hotel establishments that welcome the American Express® Card throughout the U.S., Canada and Mexico. With these cards, SVC can appeal to a recipient's chosen vacation activity.

 

AEIS will also be exhibiting at booth number 534 at the Prepaid Card Expo, scheduled Feb. 26-28 in Las Vegas, Nev. at the Rio All-Suite Hotel & Casino.

 

About AEIS

AEIS, a joint venture between American Express Travel Related Services Company Inc. and Maritz Inc., provides business-to-business reward solutions including prepaid cards, American Express® Gift Cheques and a Web-based reward management tool. Its products address a broad array of applications such as employee reward and recognition, sales incentives and consumer promotions while helping clients drive consumer and employee behaviors, build loyalty and increase brand awareness. AEIS is headquartered in Fenton, Mo., and is a licensee of U.S. patents 5,689,100 and 5,956,695. Licensing of these patents to strategically direct prepaid card redemption at specific merchant or group of merchants is available. For more information, please contact prmanager@aeis.com.

 

About Shell Vacations Club

After selling traditional vacation ownership for over 20 years, Shell Vacations recognized that vacation lifestyles were changing. Families wanted greater flexibility in the length of time they vacation as well as where and when they vacationed. Using points as a form of "currency" the company introduced Shell Vacations Club (SVC). This point-based club enables members to use the SVC Resort system for as long as they desire, at the time of their choosing and in locations and accommodations of their choice. Members may also trade their points for vacations at one of the nearly 6,000 resorts worldwide through one of the major exchange companies or utilize their points for cruise vacations, airlines, rental cars and a number of other activities. Affiliated partnerships expand vacation selections to literally thousands of choices around the world, from hotels to catamarans and surfing to safaris. For more information, please contact Joseph Malone, vice president at (508) 563-0127,  or jmalone@shellvacationsllc.com.